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Monthly Financial Performance Report – October 2024

Prepared for: Executive Management Team

Prepared by: Finance Department

Date: November 5, 2024

Executive Summary

October 2024 shows a strong revenue increase of 15% compared to September 2024, primarily driven by increased sales in the EMEA region. However, operating expenses also rose by 10%, leading to a net profit margin slightly below target at 12%. Detailed analysis follows.

Key Performance Indicators (KPIs)

KPI	October 2024	September 2024	Target	Variance	Comment
Revenue	$1,150,000	$1,000,000	$1,100,000	5%	Exceeded target, driven by EMEA sales.
Cost of Goods Sold (COGS)	$600,000	$520,000	$550,000	9.1%	Higher raw material costs impacted COGS.
Gross Profit	$550,000	$480,000	$550,000	0%	Met Target.
Operating Expenses	$414,000	$376,000	$390,000	6.2%	Increased marketing spend and travel expenses.
Net Profit	$136,000	$104,000	$165,000	-17.6%	Below target due to higher operating expenses.
Net Profit Margin	11.8%	10.4%	15%	-3.2%	Below target margin, expense control needed.

Detailed Analysis

Revenue Analysis

The EMEA region experienced a 25% increase in sales due to a successful new product launch. North American sales remained stable. APAC sales declined by 5%, requiring further investigation.

Expense Analysis

Operating expenses increased primarily due to a $20,000 increase in marketing spend related to the EMEA product launch and a $10,000 rise in travel expenses. A detailed breakdown of marketing expenses is provided in Appendix A.

Cash Flow

Cash flow from operations remained strong. Details are provided in the attached cash flow statement.

Recommendations

Investigate the decline in APAC sales to identify root causes and develop corrective actions.
Review operating expenses to identify potential cost-saving opportunities.
Monitor raw material costs and explore opportunities to negotiate better pricing.